Let’s Be Honest: Even Great Videos Can Flop

• You can have the slickest footage, the coolest drone shots, and the catchiest music—and still end up with a video that fizzles out faster than a flat soda. Why? Because most brands fall into the same traps, over and over. Here’s what’s killing your video results (and how to fix it, Sandwich-style).

1. Skipping the “Why” and Jumping Straight to the “How”

The Problem:

You wouldn’t build a house without a blueprint. So why start filming without a plan? Too many brands grab a camera and hope for the best.

The Fix:

Start with strategy. Figure out who you’re talking to, what you want them to feel, and what you want them to do next. Map out your story before you ever hit “record.”

2. Trying to Cram Everything Into One Video

The Problem:

Your business is awesome. But if you try to say everything at once, nobody remembers anything.

The Fix:

Pick one message. Make it stick. If you’ve got more to say, make a series. (Netflix didn’t drop all of “Stranger Things” into a single episode.)

3. Making Videos Longer Than a Monday Meeting

The Problem:

Attention spans are short. If your video rambles, your viewers will bounce.

The Fix:

Keep it tight. Aim for under two minutes unless you’ve got a story that truly earns more time. Hook ‘em fast, land your point, and leave them wanting more.

4. Forgetting to Tell Viewers What to Do Next

The Problem:

No call-to-action? No action. Your video ends, and your audience shrugs.

The Fix:

Always, always, always have a clear CTA. “Book a call.” “Watch more.” “Get the checklist.” Make it obvious, make it easy.

5. Ignoring Video SEO (aka Hiding Your Work in a Closet)

The Problem:

You made a masterpiece, but nobody sees it. Why? Because you didn’t optimize for search.

The Fix:

Use keywords in your title, description, and tags. Add captions. Make a killer thumbnail. If Google can’t find your video, your audience won’t either.

6. Brand Identity? Never Heard of Her.

The Problem:

If your videos don’t look, sound, and feel like your brand, you’re missing a huge trust-building opportunity.

The Fix:

Keep your colors, fonts, and vibe consistent. Add your logo. Use your brand’s voice. Consistency = credibility.

7. DIY Production That Screams “We Did This in One Take”

The Problem:

Shaky camera, weird lighting, echoey audio—viewers notice, and it hurts your brand.

The Fix:

If you want pro results, invest in pro help. Or, at least, use good lighting, solid audio, and edit with care. Your story deserves better than “good enough.”

8. Posting and Ghosting (a.k.a. Not Tracking Results)

The Problem:

You upload your video, cross your fingers, and never look back. Spoiler: You’re missing out on what works (and what doesn’t).

The Fix:

Check your analytics. See what people watch, where they drop off, and what gets them clicking. Use what you learn to make your next video even better.

Ready to make your brand unforgettable with story-driven video that actually works?

Lets Talk