Jun 17, 2025
How a Cinematic Brand Film Helped Waltz Vineyards Boost Customer Loyalty in Lancaster, PA
A century of farming, family, and winemaking—all captured in one unforgettable film. See how we helped Waltz Vineyards share their Lancaster legacy and connect with a new generation through authentic, story-driven video
Waltz Vineyards has been growing more than grapes in Lancaster County for over a century—they’ve been growing a legacy.
But how do you capture 100 years of family, farming, and passion in a way that feels as real as walking their fields at sunrise?
That’s the challenge we took on: turning a lifetime of stories into a cinematic brand film that not only honors their roots, but helps them connect with a new generation of loyal customers.
100 Years. One Story Worth Watching.
Waltz Vineyards isn’t just a winery—it’s a Lancaster County legend, six generations deep. They’ve been farming longer than most brands have been brainstorming taglines. But how do you bottle a century of grit, growth, and grapes into a story people actually want to watch? That’s where we come in.
The Challenge
Turn a hundred years of family, farming, and winemaking into a film that feels as real as dirt under your nails. Waltz Vineyards wanted more than a highlight reel—they wanted a story that would connect with loyal customers and turn strangers into fans, all while staying true to their roots.
Our Approach
We started with a simple rule: listen first, film second. We sat down with the Waltz family, asked questions that made them forget the cameras, and let their passion do the talking. Our job? Make them comfortable, capture the magic, and turn their legacy into a film that feels as honest as a handshake at the farmer’s market.
We mixed interviews, old photos, and cinematic vineyard shots to craft a narrative that’s as much about heart as it is about harvest. No scripts. No stiff poses. Just real people, real stories, and a lot of love for the land.
The Results
It hit home. The Waltz family called the final film “absolutely amazing” and “so much better than I even anticipated.” Even they were surprised by how moving their own story could be on screen.
It worked. The video became their go-to for connecting with new audiences, building trust, and giving first-timers a reason to care about the name on the bottle.
It felt right.“JBAW made us feel comfortable, the process was easy, and the final film blew us away.”— Zach Waltz, Waltz Vineyards
Why Story-Driven Video Wins (and Wins Again)
Video is sticky. One minute of video is as memorable as 1.8 million words. That’s not marketing fluff—that’s science.
Video grows businesses. 90% of marketers say video gives them a better ROI. 87% say it brings in more leads and sales. Companies using video? They grow revenue 49% faster than those who don’t.
Stories build trust. When you show the real people and passion behind your brand, you don’t just get attention—you get loyalty.
Watch the Story "Waltz Vineyards Farmers First"
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